Lesson One: Introduction – Why Good Email Copy is Essential to Your Marketing Success
We’ll start by discussing why effective and persuasive email copywriting is a critical part of your email marketing success. Then you’ll evaluate your unique needs for writing more effective, outstanding emails.
Lesson Two: The Three Key Types of Emails and Their Benefits
Next, you’ll learn about the three main types of emails that need to be a part of every business, the goals of each type of email, and why you can’t ignore any of them if you want to have the most success with your email marketing.
Lesson Three: What Should You Write About in Your Emails?
Getting big results from your emails starts with deciding what to write about in the first place. Even more important is the way you write your emails and how you word them. In Module 3, we’ll talk about the best ways to figure out exactly what topics to write about, so you’ll never be short of ideas. And we’ll talk about the vital mindset you need to have before you set pen to paper or fingers to keyboard.
Lesson Four: How to Write Your Emails for Maximum Impact and Conversion
The way you structure your email is just as important as what you write and the words you use. In Module 4, we’ll look at the best practice format to structure your marketing emails, and you’ll identify which structure is best for you and your business. You’ll learn how to move people through your email effortlessly from Subject Line through to your Call to Action, so your readers are engaged and your conversions skyrocket.
Lesson Five: Email Best Practices and Sample Studies
We’ve covered a lot of information so far, but there are some best practices you should always keep in mind as you write your emails. In Module 5 we go through the most important tips that you need to follow. We’ll also look at a couple highly successful emails, so you can observe what works and learn from the best.
Lesson Six: Conclusion - Create Your Action Plan
By this point, you’ve learned how to write high-converting marketing emails and you’ve even written some. In the concluding module, you’ll spend time putting it all together by identifying your next steps and what you need to do to start implementing your new copywriting skills and seeing massive results in your email marketing right away.